Animated stickers

MTV Voting campaign for the US Election

In 2016, over 100 million American citizens did not vote during the Presidential Election. 40% of them were Millennials. MTV wanted to reach out to the target group to encourage them to vote.

The idea was to meet them where they are and communicate in their language. That obviously meant on social media, with the help of GIFs.

I was lucky to be a part on this exciting and important project, together with Block Party, and got to create a lot of graphics to build awareness.

All the stickers we created for this campaign generated over 90 million views.